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LIV Golf to Shift Adelaide Event to Kooyonga Starting 2027 Amid Economic and Environmental Debate

DEVELOPING 2025-02-16 08:00:00 More

LIV Golf will move its Adelaide tournament from The Grange to Kooyonga Golf Club in 2027, as part of a long-term plan keeping the event in South Australia through 2031. The Kooyonga course is closer to the city and expected to boost accessibility and appeal. The proposed switch also includes plans for a purpose-built public course in North Adelaide. However, this has sparked concerns over environmental impact, including potential disturbance of Aboriginal sacred sites and removal of up to 5,400 trees. The Adelaide stop remains critically important, having generated $217 million in economic benefit and accounting for 40% of LIV Golf’s 2024 revenue.

Topics: Sports Event Relocation Environmental Impact of Development Economic Benefits of Sports

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Greg Norman Officially Exits LIV Golf Leadership

2025-09-11 07:00:00 More

Greg Norman has officially stepped down from any role in LIV Golf as of late August 2025, concluding a four-year tenure that included the league’s founding and initial expansion. He was succeeded earlier by CEO Scott O’Neil in January. Norman reflected on his time with LIV as “mission accomplished,” citing personal sacrifices and backlash faced by the tour and its players.

Topics: Sports Leadership Transitions Golf Leagues

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LIV Golf Posts $461 Million Loss in 2024; Adelaide Major Revenue Source

DEVELOPING 2025-06-11 00:25:54 More

LIV Golf reported a $461 million loss in 2024, up from $396 million in 2023, while generating only $65 million in revenue. Adelaide alone contributed $26 million—or 40%—highlighting its financial importance. The tour holds $260 million in liabilities and just $31 million in cash. Environmental and cultural concerns continue to shadow plans for a new North Adelaide venue.

Topics: Sports Finance Environmental Concerns in Sports Cultural Impact of Sports

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LIV Resubmits Bid for OWGR Recognition After Format Changes

DEVELOPING 2025-07-11 07:00:00 More

LIV Golf has resubmitted its application to the Official World Golf Ranking (OWGR) as of June 30, 2025, following earlier rejection due to its league-style format lacking performance-based metrics. LIV has made changes, including aligning with the MENA Tour, adding a relegation system, and instituting LIV Golf Promotions. The bid is currently under review as of July, with stakeholders expressing cautious optimism under new leadership.

Topics: Sports Governance Sports League Formats Sports Recognition and Rankings

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New Event Added: New Orleans to Host LIV Golf Summer Tournament in 2026

DEVELOPING 2025-08-27 07:00:00 More

LIV Golf has added a summer 2026 tournament in New Orleans after Louisiana agreed to pay $5 million and invest $2.2 million in the Bayou Oaks course at City Park. The deal is expected to generate $40 million in local economic activity. While the date falls in late June during hurricane season and intense heat, officials see it as an opportunity to expand LIV’s U.S. footprint without direct competition with the existing Zurich Classic.

Topics: Sports Event Hosting Economic Impact of Sports Golf Tournament Scheduling

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LIV Increases Team Payouts with $5M Boost for 2026 Purses

DEVELOPING 2025-07-28 07:00:00 More

According to Sports Business Journal coverage, LIV Golf will raise its weekly tournament purse to $30 million in 2026 by adding $5 million dedicated to team competition. Rather than only rewarding the top three teams, this additional sum will be distributed across all 13 teams based on finishing position—expanding financial incentives league-wide.

Topics: Sports Business Golf Tournaments Financial Incentives

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LIV Golf Signs Global Media Deals with Fox Sports and DAZN

2025-01-16 08:00:00 More

LIV Golf secured a multi-year media rights deal with Fox Sports beginning in early 2025, bringing nearly all league competition to U.S. broadcast platforms. Globally, LIV expanded coverage through a DAZN agreement for its LIV Golf+ FAST channel, reaching approximately 120 countries with average viewership of 2.5–3.5 million per event.

Topics: Sports Media Rights Global Broadcasting

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LIV Golf Reports $590 Million Loss as Funding Questions Intensify

DEVELOPING 2025-10-03 17:43:24 More

LIV Golf closed its fourth season with staggering losses—an estimated $590 million in the latest financial year, bringing cumulative losses since launching to around $1.4 billion. The league remains heavily dependent on Saudi Arabia’s Public Investment Fund, raising growing concerns over long-term sustainability amid limited revenue outside player contracts and prizes.

Topics: Sports Finance Sports Sustainability

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Kooyonga Confirmed for 2027 Adelaide LIV Event; Grange Members Push Back

DEVELOPING 2025-08-12 07:00:00 More

South Australia’s Premier has confirmed Kooyonga Golf Club will host the 2027 Adelaide LIV event before the tournament moves to a custom venue in North Adelaide. Meanwhile, members at current host Grange Golf Club express rising frustration over disruption and course damage, hinting at resistance to future hosting beyond 2026.

Topics: Sports Event Hosting Community Resistance

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Fox Sports LIV Golf Debut Draws Just 12,000 Viewers—Ratings Crisis Deepens

2025-02-12 08:00:00 More

LIV Golf’s season opener in Riyadh on Fox Sports recorded a dismal average of only 12,000 U.S. viewers on FS2, despite primetime scheduling. This continues a troubling ratings trend and underscores challenges for the league’s media strategy in key U.S. markets.

Topics: Sports Broadcasting Sports Rivalries Media Strategy

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LIV’s Adel­aide Event Is a Revenue Powerhouse—$26 Million in 2024 Alone

DEVELOPING 2025-10-11 10:01:31 More

Adelaide remains LIV Golf’s financial linchpin, generating $26 million—or 40% of the tour’s total $65 million revenue in 2024—from hosting fees, sponsorships, and ticketing. Nonetheless, the league still faces $461 million in losses and mounting liabilities.

Topics: Sports Revenue Financial Losses

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Brandel Chamblee Blasts LIV Viewership—‘Dying a Slow Costly Death’

2025-03-19 07:00:00 More

Golf analyst Brandel Chamblee slammed LIV Golf's meager TV audience, citing a 55,000-viewer finale and sharply contrasting with PGA Tour events. He suggested that LIV’s players regret joining and questioned the league’s viability amid stalled merger talks.

Topics: Sports Broadcasting Sports Rivalries Sports Business

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